Comments on: The Next Chapter in Book Marketing

By: Marcus Krzastek

Sun, 11 Oct 2009 20:26:34 +0000

Thanks Stu, been great working with you as well!

By: Stu McLaren

Stu McLaren — Sat, 10 Oct 2009 05:52:04 +0000

It’s been a lot of fun teaming up with you guys for the Crush It! promo and I think alot of other book authors should take note.

Fine people/partners who would gain benefit from sharing your content and see how you can collaborate with one another.

We did that with Gary/Marcus on the Crush It promo and it’s been a HUGE hit with our customers.

Thanks guys!

Stu

By: Marcus Krzastek

Marcus Krzastek — Fri, 09 Oct 2009 22:55:08 +0000

I think because people are so passionate about new media, there’s a tendency to draw a line in the sand. It doesn’t have to be us vs. them. In fact, one of the greatest gifts all of these new forms of content distribution can have to society is making the older forms better. Everyone wins in this scenario, not only does choice increase but so does quality.

By: Marcus Krzastek

Marcus Krzastek — Fri, 09 Oct 2009 19:38:50 +0000

Thanks Kirsten. I think you raise a good point when you mentioned weak internet connections. Taking that a step further, I think it’s easy when you’re on the forefront of all these progressive ideas of what the internet is going to do and how it’s going to change everything to forget that the majority of the public is still more comfortable with consuming most media in the traditional manner.

As such, if you ignore old media because of the perceived advantages and future relevance of new media, you’re missing out on some major opportunities right now.

Also, currently as far as I know kindles and laptops are less sand resistant than books, so they still have that going for them

By: Kirsten Winkler

Fri, 09 Oct 2009 19:24:27 +0000

Thanks for this post Marcus! I am currently working with a company in the ESL sector on the relaunch of their products. We also decided to maintain the classic way and still sell books.

Books are still massively popular especially amongst the digital settlers. I read a lot of business related stuff and the news on the internet but still I prefer to read a real book when it’s a novel. I also love my sunday newspaper.

And of course you cannot underestimate the regions with weak internet connections. Books are still a huge source of knowledge in the developing countries.

Therefore I think classic books will still be profitable for about a decade. Of course, they are not multimedia and linked to the internet. On the other hand you can drop them in the sand on the beach .

Your approach to sell them in bundles rather approaching single customers is a valuable input. Thank you for that!

Looking forward to the sequel.

By: Jørn Anthonisen

Fri, 09 Oct 2009 19:16:19 +0000

I’ve been wondering why someone like Gary Vaynerchuk all of sudden goes off and writes a book in these new media times, but I think this article makes a very healthy summary of concerning where traditional media stands:

” one of the biggest misconceptions in social media, and the internet landscape in general, is that all old media forms have effectively been rendered antiques by the new means of distributing information. It would be ridiculous to assert that these industries won’t need to undergo massive changes in order to adapt to the new world of content, but it’s equally as ridiculous to completely write them off.”